Testimonials

Doug Stewart
Four Star Printing, Lynn, MA

"The printing industry is more competitive than ever right now, and it's tough to figure out the most cost-effective way of getting the message out. We decided it was absolutely necessary to have a marketing program, but this wasn't our strong suit. Like a lot of companies, we thought our highest priority was a Web site. Before committing the dollars, we asked Marketalk to work with us on an Internet strategy. Instead, they helped us step back and take a bigger view of our business, who we really are, and where we wanted to go. Right away, we understood that building a Web site, running an ad or direct mail campaign are wasted efforts until you understand your real strengths. You need to know what you do best, why people want to do business with you, and who your best audience is. That's what Marketalk helped us do. Our goal was to get new business, so the Web site is on the back burner. We realized that showcasing our printing expertise with mailings would be a more effective sales and marketing strategy, and much less costly way to get the message out."

"Marketalk also made important recommendations on some key operational issues. It would have taken us months to accomplish what the Roundtable session did in two days. We stay on track because Marketalk makes us accountable for decision-making. They make sure things keep rolling."