Marketalk -- What We Do: Planning Roundtable

Strategic Planning: The Roundtable

The best way to develop a workable plan is to get broad buy-in from your team. That's why we offer the Planning Roundtable, which brings together the right people within your organization to look at sales and marketing and any other relevant area. We look at your business from all perspectives, and help you articulate ideas and reach conclusions about key issues affecting your sales and marketing. We analyze how internal processes – such as sales, internal communications, and customer feedback – can be fine-tuned. Everyone at the table shares these conclusions – and that’s what ensures the success of the resulting marketing plan.

With the Planning Roundtable, your team:

Clarifies vision, mission and core messages
Establishes your strengths along with areas that need improvement
Gains a clear understanding of your target market and their buying motivations
Understands your sales process, what works, and where it can be improved
Outlines the steps for near-term and long-term success
Clarifies roles and responsibilities
Gains group concurrence about key business issues
Creates a sense of ownership for the resulting plan

The Roundtable provides the key information Marketalk needs to develop your marketing plan. With the plan in place, we're ready to begin work on tactical implementation.

Implementation

Once your team has agreed on the strategy and tactics, Marketalk will work with you to implement them. When outside resources are required, we will estimate costs, identify qualified professionals, retain their services, and oversee their work. We maintain strategic relationships with a full complement of professionals, include graphic designers, PR advisors, sales trainers, HR experts, and more.

If you already have suppliers in place, we will provide general oversight of programs and projects, quality assurance, and project management. Our service is especially valuable for the professional development of your junior marketing personnel. We¹ll give your team the knowledge, tools and choice to do this work on your own.

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