PRINCIPAL

Robin Lawson has been in the marketing profession for more than 20 years, working on the agency side in both public relations and advertising, and in corporate environments including Fidelity Investments. With her broad-ranging experience in all aspects of marketing planning and implementation, she includes successful product launches, re-branding programs, and award-winning advertising campaigns in her portfolio of achievements. For several years, Robin was an independent weekly business columnist for the Boston Herald. She has extensive experience as a moderator and public speaker on marketing topics. A graduate of the Marketing Management program at the Harvard University Extension, she holds a Bachelor of Arts degree from Smith College.

ASSOCIATES

Bill Ladas is a sales practitioner with Miller Heiman, helping everyone from individual sales professionals to entire sales organizations use the right strategies and tactics to win business. Bill's career spans 25 years of successful sales and sales management experience in the medical equipment and diagnostic industry. His specialty is engaging clients who want to examine and improve their sales process and sales force skills, thus ensuring the best opportunity of increasing revenues through sales.

Gary Lubarsky went to work for a small publishing company one day 25 years ago, and accidentally discovered the profession of direct marketing. He left the publishing company after two years, but he has never left direct marketing. Today, Gary is an experienced and well-traveled creator of strategies, developer of concepts, and writer. In his career, he has been part of successful direct marketing teams at New England Business Service, Wang, Epsilon, Mullen and other organizations. Today, he runs his own consultancy, and has provided creative guidance and execution to clients ranging from Lotus and SolidWorks to the MSPCA and Essex Conference Center.

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